RESPONSIBILITIES MAY INCLUDE:
Marketing:

• Image distribution and submission (Fulfill image requests to vendors and editorial submissions)
• Blog prep
• Design: albums, marketing materials
• Quarterly newsletter
• Social media promotion

Client Relations:

• pre-formatting and sending client workflow emails, light client communication, and managing production checklists
• online shopping cart management with promotions, sales, and maintenance
• billing

Things you won’t have to do:

• answer the phone
• edit or retouch
• fulfill print orders
• get me coffee or pick up dog poop (I don’t even have dogs)
• take pictures

TECHNICAL REQUIREMENTS:

• Basic Photoshop and image handling knowledge (resizing, color space, cropping for web, etc)
• Basic design knowledge (using Illustrator, Photoshop, or InDesign): layouts, graphics
• Simple copywriting: ability to form full sentences void of any spelling or grammatical errors (apparently this is not a given, these days?)
• Would be helpful if you had familiarity with: ShootQ, RedCart, Photojunction, Bridge, Apple operating systems

QUALITIES:

• Thorough: double-checker, like measuring twice and cutting once
• Driven: problem-solver and idea-haver
• Industry knowledge, either in the wedding industry or photography industry. Gold star if both
• Quirky and fun personality a definite plus

PARAMETERS:

• 4 hours per week, in-studio, to start. Once we get to know each other better, you can work remotely if you’d like, take on more responsibilities if you want, and increase your hours to 8 or 12 per week.
• You’ll need your own business license and will need to invoice me for your time (i.e. contractor status. don’t worry about being fancy, a word document works dandy!)
• Note: This is not an internship or an opportunity to learn. It is a job opportunity to work with a flexible and fun boutique creative studio that welcomes custom music playlists, food truck field trips, and practical jokes.

HOW TO APPLY:
Send an email showing us:

• what you’ve got (i.e. resume, URL, etc. Woo us!!)
• your hourly rate

to jobs AT mcconnellphoto DOT com along with your hourly rate. There is no closing date, we will search until we find the perfect addition to our little family We ask for your forgiveness in advance, we’re not able to respond to each and every email incoming, but really really really appreciate your time and energy! Feel free to re-post this- we’ll update here when the position has been filled.

High fives, superstars!!!!

Grab a copy, and let me know if I get to see you there next year! I’m already planning out my wardrobe

At first I set out to showcase one singular awesomely fun shoot with this review. Pretty, yes. Useful, nah, not really. I want to write a REAL working review from a range of REAL situations with REAL obstacles we wedding & portrait photographers face on a day to day basis. These are real clients and real images from their real shoots.

Nikon 35mm f1.4 lens with the exposure set at f3.2 and 1/40 of a second, taking advantage of the night time ambient light in the lobby of this hotel.

First, let’s say hi to the big elephant in the room. This lens retails for $1799 US, and pro gear never really goes on sale. So why, oh why would we consider an investment like this when we could get others at a fraction of the price? Let me break down what I found to be it’s best points for you:

• It’s wide without being too wide. Its focal length is 35mm, meaning when put on a full frame sensor, it has a nice wide range of view. Wide enough you can shoot in tight spots, get right up close, or shoot a whole scene, yet without the distortion that the rad 24mm f1.4 has.
• 35mm fixed lens is a classic, so its resale will be good in the future. It’s also a super popular focal length right now, and great for the more photo-journalistic shooters. If I had to pick one fixed lens for my bag, it’d be this one.
• It’s a small lens, so the distance the light has to travel is short, which translates to excellent exposures in low light. Hold onto your hats, because this means that the Nikon 35mm f1.4 can see in the dark, especially when paired with the D3 or D700 body.
• It’s a fixed focal length, meaning you have to zoom with your feet (yes, move those feet!). This forces you to slow down if you’re a happy clicker.
• Fixed lenses tend to be sharper than zooms. This one is so sharp, I have to do more retouching. I’ll pick and choose my battles and this is one I’m happy to lose.
• FAST auto-focus. Like F-A-S-T. It kept up with me and my clients running at the same time. If you’ve ever seen me shoot, I’m a textbook example of Photo A.D.D. if there ever were such a thing.
• Silent Wave Motor: Its autofocus is whisper quiet. Great for shooting in large echo-ey churches.
• The color is brilliant. Looking back over my shoots in the last month, I’m impressed at how naturally poppy they are. I love my colors poppy.

Shallow Depth of Field

I chose a low aperture for these portraits. The super shallow depth of field gives a really dreamy quality and isolates the distractions from the focus of the image. For you beginners out there, this lens is called 35mm f1.4 because… wait for it… you can set it as low as f1.4, all the time, anytime, which means that just the tip of an eyelash, center of a flower, or thread of a veil is in focus. That also means that GADS of light comes on through, so any physically short lens that opens so wide is fantastic for gloomy or dark scenes (eh hem, stormy winter Northwest days or romantically lit wedding receptions!).

I pushed it to the max for this series- set at it’s maximum aperture of f1.4, the 35mm lens still performs extremely well and even has a little vignette naturally built in (we added some on top of what the lens gave us in Lightroom, so think it’s about half this much when stopped wide open). This playful couple is miraculously sharp since their faces are on the same plane, which I swear never happens! It IS possible to shoot a group shot at f1.4! I wouldn’t suggest it though…

I backed off a few feet for this shot to see if I could isolate them against the busy background while still getting a full-length shot. I was standing on a hill, which explains why the grass in front of the couple is in focus just like their faces, but their feet are soft- my plane of focus was shifted diagonally, kinda like a tilt-shift/PCE lens (nerd alert. told you… closet gear head.).

Bokeh

Bokeh is a silly word. It just means “the out of focus parts.” Good versus bad bokeh is subjective- I personally like a little shape and distraction in my bokeh, but I also enjoy a smooth bokeh from time to time. Most importantly, I like it when an abundance of bokeh is deliberate and used in moderation.

These cherry Blossoms are back-lit and give you an idea of some textured/slightly specular bokeh.

Overcast skies plus grass give a really smoooooth bokeh and uber vibrant colors. The distance of lens-to-subject-to-background also plays a part in how fuzzy-smooth the background is.

Flare, Aberrations, and Back Lit Scenes

In this scene, we were under a dark dark tree. It was really bright out, but overcast, so the light was like 5 stops different under here. This is at the top of a bluff, so the water is behind this couple, and you can’t see it, because like I said…. they’re WAY back-lit. This scene is a recipe for disaster, so I was excited: I expected ghosting or unsightly full-on flare-glare, but there was none! The image is crisp and clean and auto-focus picked up immediately. Neat-o. You’ll see some chromatic aberration on the edges of the trees and her right hand, but I’ve found it’s unavoidable and can happen to even the best of lenses, which is why there’s a super simple fix in Lightroom and Photoshop. To be honest, the very first thing Lily and I did was try to MAKE chromatic aberrations appear, and we couldn’t, so I was surprised (but relieved) we got it here. The fact that the lens performed above and beyond what I expected in this situation outweighed a little fringe. No big deal.

In another shoot that I can’t show here (boudoir shoot, as a surprise for a woman’s fiance, so mums the word for now!), we had an extreme silhouette situation where she was standing in front of a window. It was sunny out, so the difference in exposure between outside and inside was drastic and extreme. The 35mm 1.4 auto-focused quickly and cleanly, where my other main go-to lens couldn’t hold a focus point! In fact, the light was so harsh, I couldn’t actually see her face- this happens quite a bit when shooting near windows for me, and I was blown away by the ability of this lens to see when I actually couldn’t (I can’t believe I just admitted that I couldn’t see… a photographer who can’t see? gasp!).

Lens Flare? Well, I live in Seattle. My last five shoots have been rained on, because after all, it’s May, thus, I have no good flare to share other than the kind we manufactured in the next section. If it’s miraculously sunny here while I still have my sticky paws on this lens, I’ll try and get a good lens flare shot and post it here. Hip Hip Hooray! We have had sun!!

Lens flare captured by the Nikon 35mm f1.4. The aperture was set at 4.5 for this frame.

Low Light Capabilities

You already saw the first image in this post, shot at night in the hotel lobby, with available light. Great color and sharper than Dexter’s knives.

Here we tested with double lighting during a wedding reception. Low light plus a strobe behind the couple let us be dramatic with light yet let some of the ambient color sneak back in. Getting the whole room in there was a breeze. The couple stayed sharp and the audience fell out of focus, which I love. We shot at 1/60th of a second to let some of the ambient light back in, but since the lens is 35mm, the couple’s motion is stopped and not blurry (simple rule of thumb: shooting at a shutter speed the same as your focal length is usually the threshold for camera shake, so we could have easily shot at 1/30 or maybe lower if I didn’t have an overload of espresso that day! The couple would have had movement though, so this is why I chose 1/60th. They were waltzing I think!)

Image Stabilization? Doesn’t need it. Being short in size and a fast lens at a maximum aperture of 1.4, you can shoot REALLY slow. I shot the following at 1/15th of a second using only the vibrant ambient light available during this romantically lit wedding reception since this lens is so short and opens so wide. The fingers are sharp as a tack. I’m sure I could have pushed it further and put the shutter at a slower setting, but this was the image I wanted.

Sharpness

This is probably the single most important factor when you’re buying a lens, so here are some unretouched AND UNSHARPENED examples (because most of us sharpen our images for web viewing since resolutions vary and the images have to be so small to see on screen!). You may ask, why shoot at f5 when this lens is so beautiful at f1.4? Because babies move FAST and I wanted her in focus. Right? Right! Oh, and the “sweet spot” of lenses (sharpest aperture) tend to be between f4 and 8, although it depends on the lens.

My apologies to my lovely clients- the following image is un-retouched and shows this baby’s goobers in all their glory, which we would normally remove before posting. Don’t forget, all babies are ripe with goobers so this is not a reflection of their ability to de-goober their baby for a photo shoot! It’s the nature of baby-dom!

If you want to download the full resolution image of this sweet lil baby, click here. This is a personal, non-commercial license for you to download and look at, not to repost or redistribute, just so we’re clear. I just really want you to see the sharpness for yourself!

We’ve found that when photographing adults, we have to do more retouching than we normally do because this prime lens is so flippin sharp, so for the sake of seeing WAY too many pores, we’re not gonna show you them. The baby image is testimony enough. Bad for our time management, great for our clients!

Focus Distance

Minimum focus distance on the 35mm 1.4 is 11.67 inches. Suits me wonderfully for uber close portraits and wide-angled details.

Size, Shape, and Weight

The new Nikon Nikkor 35mm f1.4 is larger than my 50mm, and almost half the size of my go-to lens, the 24-70mm. It’s also 2/3 the weight, and fits in all of my bags. What more do you want to know? (Yes, Andy, this is a shout out for you). It comes in black (Yes Lucas, this is a shout out for you), although you can get those new lens decals to cover it if you want. If you do, I’ll slap you because she’s pretty and sleek just as she is and does not need a new dress, sir.

Technically speaking:

• Filter thread: 67mm
• Dimensions are 3.27″x3.52″
• Weight is 21.2 oz, so more than an apple and less than a grapefruit.
• You can use it on full-frame bodies like the D3 or D700, as well as cropped sensors like the D300 or D7000, and even newer film cameras (as long as you can adjust your aperture in-camera).

Nikon AF-S Nikkor 35mm f1.4G lens available at B&H

Summary

In summary, I love this lens, and my smile fades when I think of sending it back to the warehouse. It’s sharp, fast, sees in the dark, is compact, color is great, and is perfectly wide for on-the-go shooting. If you’re looking to get your first prime, I feel like this one is better than the 50 (because I like to shoot wide personally). If you’re looking to splurge on one lens, Nikon makes GREAT glass and anything in their pro line will treat you right, so give this one a thought.

After reading through this long real-situation 35mm f1.4 lens review (thank you!) what do you think? What are you hoping to add to your bag? Do you have this lens- what do you think of it? Any real-life-lens-using questions that you’re itching to ask? Leave me a comment and I’ll continue the discussion! (and if you do want to get it right meow, click on any of those links to B&H in NYC. It’ll help me pay for mine .

When we were in art school, I would save up for months just to be able to buy one issue of Photo District News. It was the go-to resource for commercial photographers. It talked about art, trends, technology, and the Greats in photography. It was THE magazine. You looked up to it. You coveted it. You poured over their stories in awe of the artistry and business of photography. I mean, it’s PDN. THE PDN.

I could hardly believe my ears when Nikon called me back in January with an amazing honor and opportunity. They were embarking on a series of photographer spotlights to go into some of our industry’s hottest trade magazines, and wanted to know if I was game for their article in the wedding issue of PDN. Um, is this an early April Fool’s joke or something? Some really mean prank? Oh no. It was real. Oh.My.Gosh. This is the most exciting thing to happen in my young little career of 11 years.

I needed to send some of my favorite images on over. They asked for 10. I sent 72. (sorry guys!) A fun & fantastic writer for PDN, Kristina Feliciano, interviewed me and asked some tough questions. Then the final cut and rough draft. I still couldn’t believe it. My work on a 2-page spread in PDN Magazine!!!! PDN! National press! For other photographers to see!!!!! Oh, and they needed a head shot, stat. I wasn’t about to send my current head shot to PDN & Nikon, I mean, I’m shoving a cupcake in my mouth for cryin out loud. So, enter the uberrad Barbie Hull. She made me a lovely portrait that afternoon, and it fit oh-so-well with the tone of the article (thank you B!).

So here it is. The May issue of PDN magazine. Their annual wedding photography issue. It will be on newsstands in just a week or two, unless you’re a subscriber, and then you should have it waiting for you in your mailbox. It’s stuffed full with great articles on the business of weddings, new ideas like adding video to your photography products, wedding mishap disaster stories, and of course, the highly anticipated Top Knots contest winners. (p.s. that is not my image on the cover, although it’s so sweet! I just wanted to show off my very Von Trapp curtain shirt

So yep. This is what all those cryptic tweets, facebook messages, and our super secret mimosas were all about this morning. Cheers to my lovely clients who let me do what I love to do!!! I wouldn’t be in this magazine if it weren’t for your trust and willingness to go along with my whackadoodle ideas!

This was a custom concept dreamed up by the MOST talented invite designer Nicole Gleason of Nicole Mae Paper Design. She also designed my new fancypants logo. And why yes, since you asked, that IS a transparency peeking through that carefully registered circle. Boy am I glad we met.  Embossed and pressed by Ballard’s own Iron Curtain Press.

See you next week!!!